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Our Team.

APEX Performance didn’t happen overnight.

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What many people see today is the result of years of coaching, education, relationships, lessons, growth, and a vision that continued to evolve over time.

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Before APEX, we were known as Iowa Athletix.

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Iowa Athletix started with a simple goal: help athletes improve, build confidence, and create an environment where people genuinely felt supported. Over time, we realized it was becoming something much bigger than training sessions and workouts.

We weren’t just helping athletes become faster or stronger. We were building relationships, creating a culture, and helping people believe in themselves.

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As we continued to grow, so did the vision. That’s where APEX Performance came from.

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APEX represents the next evolution of what we wanted to build — something bigger, stronger, and more complete.

We wanted to create a place where athletes, adults, and families could all walk through the doors and feel like they belonged. A place that combines high-level coaching, accountability, positivity, energy, and community under one roof.

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What makes APEX special to me is the people behind it.

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Cassie, Devon, and I all come from different backgrounds, but we share the same passion for helping people improve. Each of us brings something different to APEX, but we're united by the belief that confidence is built through hard work, consistency, support, and relationships.

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Cassie has an incredible ability to connect with athletes and families. Her energy, positivity, and passion for youth development help create the environment we want every person to experience at APEX. She cares deeply about making people feel welcomed, supported, and challenged in the right ways. 

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Devon brings an elite level of knowledge and experience in strength and performance training. From playing football at Wartburg College to becoming a national and world champion strongman, he understands what it takes to push limits and develop both physically and mentally.  What stands out most about Devon, though, is that his passion extends far beyond elite athletes. He genuinely cares about helping people improve, whether they're 8 years old, 18 years old, or 80 years old.

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For me personally, everything I’ve done through coaching soccer, performance training, and athlete development has always pointed back to one thing: Helping people become more confident in themselves.  Whether it’s through soccer, speed training, strength development, or simply creating a positive environment, I want people to leave APEX feeling better than when they walked in. I genuinely want to make sure people know that we have their back along their journey.

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At APEX, we care about results — but we care just as much about the experience, the culture, and the relationships being built along the way.

We want APEX to be a place where:

  • Athletes learn discipline.

  • Adults regain confidence.

  • Kids fall in love with training.

  • Families feel welcomed.

  • Hard work is celebrated.

  • People support one another.

  • Growth happens every day.

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This isn’t just a gym to us.

It represents years of work, lessons learned, relationships built, and a belief that we could create something special for our community. And we're still building.

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As APEX enters this next chapter, we're excited to open our doors to more athletes, adults, and families and continue building something that goes far beyond a workout.

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Train. Grow. Belong.

— Austin Ha

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Austin Ha

Founder & CEO

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Cassie White

General Manager , Performance Coach, and Soccer Coach

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Devon Reece

Head Strength Coach

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Anthony Huber

Assistant Manager & Coach

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Larrissa Betsworth

Soccer & Performance Coach

Message from Austin ~ Helping athletes and people build confidence, improve performance, and grow both physically and mentally has always been my passion. I graduated from John F. Kennedy High School and Luther College with a degree in Health & Fitness Promotion, and I’m also a certified Stress Management Specialist. I currently serve as an Assistant Coach for the women’s soccer program at Mount Mercy University and the Head Coach for Kennedy Girls Varsity Soccer. At APEX, my goal is to create a culture where athletes and adults feel challenged, supported, and motivated every time they walk through the doors.

Message from Cassie ~ I graduated from John F. Kennedy High School before continuing my soccer career at Western Illinois University to play at a D1 level. I later transferred to Mount Mercy University where I am currently playing and studying. Competing at a high level taught me the value of discipline, accountability, and pushing through challenges even when things get difficult. I pride myself on being welcoming, understanding, and creating an environment where every athlete feels comfortable, supported, and motivated no matter where they are starting from. Here at Apex, we will transform your athlete through hard work, consistency, and truly understanding what they need to improve, learn, and succeed both on and off the field.

Message from Devon ~ I believe growth comes from challenging yourself, staying consistent, and learning how to push past limits you once thought were impossible. I graduated from Washington High School and Wartburg College, where I played football and developed my passion for strength and athletic performance. At Wartburg I received my degree in Fitness Management. Over the years, I built a successful strongman career that included national and world championships in weight classes ranging from 175–200 pounds, while also coaching multiple athletes to podium finishes, including a world champion. My coaching passion extends far beyond competitive athletes. For over 10 years, I’ve worked with people from 8 years old to 80 years old, helping each person improve based on their own goals and abilities. Anyone on a mission to improve themselves will appreciate the balance of pressure and compassion I bring to coaching at APEX.

Message from Anthony ~ Creating a positive, hardworking, and accountable environment is something I take a lot of pride in every day at APEX. I graduated from John F. Kennedy High School and currently serve in our military. Athletics, discipline, and teamwork have played a huge role in shaping who I am today. At APEX, I’m passionate about helping athletes grow through hard work, accountability, and positive energy while creating an environment where people feel motivated and supported every time they train.

Call 

319-929-1902

Get in touch to learn more.

850 Twixt Town Rd NE 

Cedar Rapids, IA 52402

319-929-1902

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APEX Performance

 

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